The Cape Town KulcaFest will be the hallmark event that draws together tourists, local people, business, youth, community organizations, media and visitors from all over the Western Cape on an annual basis to celebrate the community’s richness, diversity, culture and heritage.

The Festival will offer sponsors the opportunity to promote nation-building, advance social cohesion and boost economic development in the community. It will enable the people of Cape Town and surrounding areas to come together in a fun, relaxed environment infused with a positive spirit.

The Festival will combine an entertainment Programme including music, dance, fashion, drama and a local soccer tournament awards ceremony, with an exhibition of arts, crafts and other local products, an area for food and drink vendors, selling traditional as well as branded fare, a
youth zone and a business expo for the corporate, SMME and government sectors. We aim to provide exhibition space for 100 SMMEs.

Mazozi Entertainment, Youth United and our partners will invite potential Diamond, Platinum, Gold, Silver and Bronze sponsors to review the proposal below and then contact us to discuss opportunities in more detail.

Vision

Our vision for the Festival is for it to contribute to the long term development of the Western Cape economy and community and in so doing achieve international recognition both for the Western Cape and the event.

Mission

Our mission is to create a Festival that attracts large numbers of visitors from Western Cape and beyond, become established as the community’s hallmark international event, and leaves a legacy for the community.

To provide a platform for government, sponsors, partners, exhibitors and the media to interact directly with the Cape Town community as well as tourists from South Africa, Africa and overseas and thereby achieve their marketing, communications and corporate citizenship
objectives.

Strategy

The strategy for achieving this vision and mission is to:

  • Empower small businesses and local traders by facilitating their participation in the Festival as exhibitors and suppliers.
  • Establish networking opportunities for small businesses and the formal business sector who exhibit at the Festival.
  • Employ local residents wherever possible in the provision of products and services to the Festival.
  • Create a venue and event for sponsors and exhibitors to market their brands, exhibit and sell their products to the Cape Town KulcaFest attendees.
  • Provide a platform for the promotion of government departments, community organisations and NGO’s.
  • Assist the youth with career guidance and employment opportunities.
  • Develop the sports, arts, crafts and heritage industries of Western Cape.
  • Identify and develop tourism opportunities in Western Cape.
  • Involve the talents and cultures of the broad Western Cape community to make the Festival an inclusive and representative event.
  • Create an entertainment and activity Programme to attract both local residents and the public at large, featuring local and international artists.
  • Communicate Western Cape and its success story to a global audience through an extensive international media campaign.
  • Contribute to the development of the festival as a global country brand.
  • Establish the festival as THE event for promoting Western Cape business, culture and heritage to Africa and the wider world.

Target Market

The target market (i.e. visitors) for the festival can be divided into a number of categories:

  • General public
  • Residents of Western Cape
  • The people of Western Cape for whom the City of Cape Town is close but sometimes known as a neighbour city.
  • Local and international tourists keen to visit Western Cape and experience the African vibe in a sophisticated and authentic setting.
  • Small business owners looking to expand their business opportunities
  • Corporate buyers wishing to extend their procurement networks into the small business sector

Focus Areas & Activities

The Festival has 8 major focus areas. Each of the following areas offers opportunities for organisations to get involved, as exhibitors, sponsors or media partners:

  • Small, Medium & Micro Enterprise (SMMEs) Development
  • Music, Dance, and Performance Arts
  • Sports and Youth Development
  • Travel & Tourism
  • Food, Beverage & Nutrition
  • Health, Beauty & Fashion
  • Arts & Crafts
  • Leisure and Lifestyle